Lean Pricing

Omar Mohout • Boek • hardback

• Samenvatting
  Lean Pricing is a practical toolkit that will positively influence your pricing strategy, revealing insights in the different pricing methods and tactics used by successful companies. You will discover a great number of case studies where these methods are successfully applied which will help you set-up or optimize your current pricing strategy. This book will answer the following key questions: What price can you ask? What pricing strategy will you adopt? Whether you launched a startup or work for a big tech company is not important. As long as you believe that pricing plays a key role in your success, this book will provide the guidance, insights and inspiration you need. Lean Pricing is part of the Lean series, a series of books tackling the challenges that technology entrepreneurs and companies are facing. Other publications include Lean Marketing (not yet released). Omar Mohout is a Growth Engineer. He is an expert in building repeatable, scalable customer acquisition engines for born-on-the-web companies. Omar is an entrepreneur that turned startup advisor & mentor.
• Productinformatie
  Binding : Hardback
  Distributievorm : Boek (print, druk)
  Formaat : 221mm x 221mm
  Aantal pagina's : Niet bekend
  Uitgeverij : Die Keure
  ISBN : 9789048623440
  Datum publicatie : 09-2015
  
• Inhoudsopgave
  Chapter 1. Introduction to Pricing Chapter 2. The Foundation of Pricing Chapter 3. Pricing Methods Chapter 4. Pricing Strategies Chapter 5. Pricing Tactics Chapter 6. Revisiting Pricing Chapter 7. Conclusions & Final Words
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