Samenvatting
When you want to change the world, how do you get the world on board? Influence is the communications playbook changemakers, entrepreneurs and aspiring leaders everywhere have been waiting for. The book uniquely guides you through the Five Traits of Influence, step by step. You will activate your purpose, identify your audiences, build your brand, construct a communications plan and master core skills. These skills cover behaviour change, body language, persuasive conversations, killer content, storytelling, writing craft, PR and TED-standard public speaking. Inside, you will find expert insights, practical tools and handy quick-reference summaries. Accompanying all this is your personal Influence Canvas, where you can plot your progress. Additional resources can also be freely downloaded from the book’s website. Whether you are flying solo or want to build up a business or movement, Influence will become your go-to coach for leading positive change through powerful communications.
When you want to change the world, how do you bring the world on board? Influence will improve the communications skills of changemakers, disruptors and entrepreneurs to increase their effectiveness and impact. It breaks down the essential skills needed and provides guidance and tools to learn, practice and excel. It’s your go-to communications coach. Influence brings together what you need to know to get your message out there, making key insights accessible and immediately applicable. Practical exercises and games will strengthen your confidence in the skills you learn. This is all supported by stories from leaders who have ‘been there’ and improved their communications to great effect, as well as pro tips from renowned communications experts. The book guides you on a journey - to first understand what you can gain, then set your game plan, before learning the essential communications skills needed and how to master them with confidence. Discover how to brand yourself as a leader, write with authority, listen effectively, speak powerfully, own every media interview, unleash the power of storytelling, and more.
Thuiswinkel Waarborg